How to Come up With a Startup Idea

The most common mistake aspiring founders make is trying to “think up” a startup idea rather than looking for a problem. This often leads to “Sitcom Ideas”—concepts that sound plausible to a casual observer (like a social network for pet owners) but lack users who urgently need them.

This course is designed to rewire your approach to entrepreneurship. Instead of hoping for a “lightbulb moment,” you will learn rigorous observation techniques and tactical frameworks to uncover genuine market gaps. Whether you are looking to disrupt a “broken” industry or simply solve a personal frustration, this course provides the toolkit to turn angst into a viable venture.

What You Will Learn

Who Should Take This Course? This course is for aspiring entrepreneurs, hackathon participants, and innovators who want to move beyond vague concepts and build solutions for problems that actually exist. Whether you are looking to build the next “unicorn” or a sustainable niche business, these frameworks will help you validate your starting point.